A Former Wall Street Professional Teaches Your Kid How Investing Works in a Way They Understand
A stock market course built for middle school minds, designed for you to do together and finished in one afternoon. Your child goes from "what's a stock?" to their first stock bought, with no prior knowledge, no risky apps, and zero real money at risk.
Over 3,000 students have learned to invest with Annaline Dinkelmann, a former Morgan Stanley professional and the Wall Street guide financial journalists turned to during the 2008 crisis.
The world your child will inherit is changing fast
Careers are changing and the economy is changing. Technology and AI are rewriting how our future will look.
That old path is disappearing. People who understand how to make money work for them will thrive, and everyone else will scramble to catch up.
Most kids learn about money from whatever is in front of them: Roblox charges, TikTok stock tips, and apps that push them to invest without teaching them how. Nobody sits down and shows them how it works.
Left alone, that gap follows them into adulthood.
- 12Learns about money from gaming charges and TikTok
- 18Leaves home without knowing how investing works
- 25Still hasn't started investing
- 30Doesn't think about investing until their thirties, 15 years behind where they could have been
Right now, your child holds an advantage no adult can buy back: time
Compounding rewards one thing above all else, and that's starting early. Luck, genius picks, and timing the market matter far less than time in the market.
A kid who learns how investing works at 12 has more than a decade of runway before most adults even start. In Stock Starter, your child runs this exact math on the government's own investor calculator, so they never forget it.
- 12Picks a first stock and can tell you exactly why
- 18Knows the difference between investing and gambling
- 25Has been investing for years while most friends are just starting
- 30Has had time working in their favor for almost two decades
Middle school is the window to catch their curiosity
Right now, your middle schooler still wants to learn from you. They ask questions, they get excited about new things, and they'll sit down at the kitchen table with you for an afternoon. Annaline sees it in every class she teaches: middle schoolers are her most eager students.
By high school, sports, homework, and friends fill the calendar, and that easy curiosity gets harder to catch. Start while they're still excited to learn it with you.
School won't teach this, and social media teaches it wrong. Most kids never get an adult who sits down and shows them. Yours can, in one afternoon.
What's inside Stock Starter
- Savings vs. InvestingWhy parking money in a savings account isn't enough, explained through goals your kid actually has.
- How Stocks Make You MoneyBuy low, sell high, and the growth-spurt way to think about it.
- The Power of CompoundingYour child runs the real numbers on the government's own investor calculator and sees why starting young is their superpower.
- What and Where Is Wall Street?Featuring Annaline's actual walking-tour footage from the street itself.
- How the Stock Market StartedThe true story, from Dutch trading ships to the New York Stock Exchange.
- Spot the StockThe walk-around-your-house method for finding the companies behind their cereal, their phone, and the car in the driveway.
- Reading Stock Quotes and ChartsHands-on with free tools: trends, timeframes, and what the squiggly line actually means.
- The Real Numbers RuleNo guessing and no vibes. They calculate what a stock would have made them over 5 years before they ever pick it.
- Types of Stocks and DividendsValue vs. growth, and how some companies pay you a bonus check just for owning them.
- Is the Company Profitable?Earnings reports as report cards, and how to spot a real business vs. a hype stock.
- The finale: your child's first tradeStep by step, they place their first trade in a professional practice account loaded with $100,000 in virtual cash. Same process as a real brokerage, zero real money at risk.
- Shared research spreadsheetsPre-built formulas, so your child thinks like an analyst instead of fighting a spreadsheet.
- Games and brain breaksThe same activities from Annaline's live classes, under every lesson.
- Workbook and family questionsBuilt for parents and grandparents to follow along.
- Replay anytimeRevisit any lesson whenever your child needs a refresher.
12 months of access, plus a certificate of completion
Try it for 30 days, risk free
Sit down with your child, do the lessons together, and place that first practice trade. If Stock Starter isn't a fit for your family, email us within 30 days of your purchase and we'll refund your full $47. You don't need a reason, and we won't ask you to jump through hoops.
Use Stock Starter to...
Instant access to all 13 lessons. Watch a short video, do the hands-on activity together, and in about one afternoon your child goes from "what's a stock?" to their first stock bought.
This is the first investing course built for kids, not an adult course shrunk down
After years at Morgan Stanley, Annaline saw something most experts miss: kids can grasp the stock market, but they can't be taught like adults. So she translates Wall Street skills like finding stocks, reading charts, and judging companies into a kid's world.
The result is a kid who can tell you exactly why they picked their first stock.
Why most stock market education fails kids this age
It fails one of two ways. Either it's taught like it's for adults, full of jargon and CNBC-speak, until the kid decides investing is boring and checks out for good. Or it's dumbed down into piggy banks and platitudes and teaches nothing real.
Annaline translates Wall Street into short, game-based lessons built for young attention spans, without watering it down.
- Earnings reportA report card
- CompoundingA growth spurt
- DividendsA bonus check just for owning it
- Stock researchStarts with the cereal box
- Spot the StockResearch starts at home. The cereal box, the phone, the car: kids spot public companies hiding in plain sight, then research them like an analyst.
- Real numbers, no vibesKids run real prices and math on the government's own investor calculator and see their future on screen.
- Done togetherParents and grandparents follow along, ending in a practice trade with $100,000 in virtual cash. That's the moment a kid becomes an investor.
A kid fired up about their first stock at twelve changes their financial path for good.
Hi, I'm Annaline Dinkelmann
I started my career on Wall Street, literally. I worked at Morgan Stanley, became a professional day trader, and had an office across the street from the New York Stock Exchange.
For years I gave walking tours of Wall Street, explaining the markets to visitors from around the world. During the 2008 financial crisis, I was the guide financial journalists turned to when they needed Wall Street explained. Eventually, I turned all of it into Teach Me Wall Street.
Since then, more than 3,000 students have taken my programs, and families come back year after year as their kids grow. Parents tell me the same thing over and over:
"This is the first time my kid actually understood how money works, and got excited about it."
Every lesson in Stock Starter comes from the way I teach my live classes, because I've seen firsthand what makes young minds light up about the market and what makes them tune out. I love what I do, and I think students and parents can feel that.
Annaline
Stock Starter is exactly where to begin if your child is...
No prior knowledge needed and no math genius required. Just curiosity, one afternoon, and an adult willing to do it with them.
And if you're a parent or grandparent who wants to finally understand this yourself? That's the design. Families tell us the conversations it starts are half the value.
- A middle schooler who's starting to ask questions about money
- A teen who's curious about stocks but has never invested
- A kid with a custodial account they'll manage someday
- A young person who's seen investing on YouTube or TikTok, and you want them to learn it right
- A grandchild you'd love to do this with. The course is built for grandparents too.
More praise for Annaline's teaching
No trading app, no stock tips, and no gambling with your kid's curiosity
Teach Me Wall Street is an education company, not a trading platform or a stock-picking service.
The apps on your kid's friends' phones are built to encourage transactions. Finfluencers are built to get clicks. These lessons have no tips, no gambling mechanics, and nothing to buy inside them.
We teach your kid to think like an investor, not tap like a gambler.
No real money is ever at risk. All trading happens in a practice account with virtual cash, and everything your child learns runs on free, public tools, so the skills belong to them for good.
Frequently asked questions
What ages is Stock Starter for?
Annaline designed it to introduce middle schoolers to the stock market at an age-appropriate level, with every lesson built for a parent or grandparent to do alongside them. Curious younger teens do great with it too. No prior knowledge is needed at any age.
How long does it take?
About 3 hours total. Most families finish in one afternoon or spread it across a weekend. Each short lesson comes with a hands-on activity.
Does my child need any money to invest?
No. The final trade happens in a free practice account with $100,000 in virtual cash. It's the same process as a real brokerage, with zero real money at risk.
How do we access the course?
On-demand video lessons your child can watch on any device with an internet connection, plus shared research spreadsheets, workbook activities, and the games built in under each lesson.
Is this a one-time payment or a subscription?
Stock Starter is a one-time payment of $47 with 12 months of access. No subscription and no recurring charges.
What if it's not a fit for us?
You're covered by a 30-day money-back guarantee. Email us within 30 days of your purchase and we'll refund your full $47, no questions asked.
My kid has never learned anything about finance. Is this too advanced?
This is exactly the starting point. Lesson one assumes zero knowledge. Annaline built her reputation on making Wall Street understandable, and parents of complete beginners consistently say their kids finally got it.
Do I need to know anything about investing to help my child?
Not at all. The course assumes you'll learn together, and the spreadsheets, discussion questions, and family exercises are designed for exactly that. Most parents tell us they learned as much as their kids did.
What happens after my child buys their first stock?
That first stock is the beginning. Once your child owns one company, the natural next step is learning what Wall Street professionals do next. Annaline's Future Portfolio System picks up where Stock Starter ends, and her live programs (summer bootcamps and the fall investing competition) are there when your child wants more. Stock Starter also stands completely on its own.
Is this safe? Will my child be encouraged to trade real money?
No. This is education, not a trading platform. Annaline teaches the difference between investing and gambling, and any real accounts down the road are family decisions made with parents involved.
Give your child their first-trade moment this weekend
13 short lessons, done together, finished in about 3 hours. $47, one time, with a 30-day money-back guarantee.
Teach Me Wall Street is an education company founded by Annaline Dinkelmann, former Wall Street professional. Nothing in this course is financial advice or a promise of financial results. Investment growth examples illustrate compound interest math. All practice trading uses virtual currency in a free simulator account.
