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Headline That Stops the Scroll

Lead with benefits + urgency.

Your headline should clearly state what they’re getting and why they need to act fast. This is a time-sensitive offer, so make it feel like one.

ACT NOW BEFORE THIS OFFER EXPIRES

Strong Value Proposition

Answer these questions clearly and quickly:

What is this offer?
What makes it special?
How does it help?

Example:

“You’ll get 3 high-converting email templates, 2 done-for-you funnel layouts, and a mini masterclass on how to use scarcity the right way—only available through this one-time offer. Valued at $120—yours for just $27.”

Highlight:

✔️ What’s included

✔️ How much they save

✔️ What benefit it brings

Compelling Story or Scenario

Now tap into emotion. Help them imagine how this product solves a real frustration or brings a powerful result.

Imagine having your funnel up and running in just one afternoon—no more tech stress, second-guessing, or wondering if it’ll convert. This bundle gives you everything you need to move fast.

I WANT TO JOIN!

Add Social Proof (If You Have It)

Even just one quick quote or visual badge adds credibility.

“Used by 1,200+ creators and counting”

“★★★★★ Loved by Kajabi educators”

Testimonial: “I used the Timeline Funnel OTO and finally launched my first funnel in under 2 days!”

No testimonials yet? No problem.

Use results-based statements like:

“Built for creators who want more course completions, longer memberships, and better retention.”

Clear & Compelling Call to Action

Tell them what to do—and do it with energy.

Examples:

“Yes, Add This to My Order!”
“Let’s Do This! Grab the Deal Before It’s Gone”

💡 Bonus Tip: Repeat the CTA button a few times down the page, especially after your value and story sections.